So your meeting 2013 marketing resolutions: part 2

Would like to see the list of subscribers to grow. But does your growth rate from this?

Flat line is better than a decline, but every entrepreneur wants to see their growth upwards. And perhaps you have for the period 2013 swore that you do something to make sure that to see growth throughout the year. Now, you need a plan. Here it is:

The first thing you should do (Yes, in January) is the work on your online registration form. Most email marketing provider will show you how your truncates sign up form. It might look as follows:

You should focus is the number of people of who log on to unique views. Total views includes people who have returned to your website (what you want), but unique views will count once each person. This will tell you, respond as it subscribes to the people on your form and the number / number of people who see that the form is your conversion rate. The column S / UD is pictured above.

Remember, most conversion rates on sites are quite low. If your rate is about 10% larger, you should skip.

If you need to improve your conversion rate...

Split test your application forms. Split testing provides a way of comparing two or more unique strategies for opt-in forms, side by side in a controlled experiment. The idea is that you will find what your shape look and say, you bring the most conversions possible. If you don't test, you do not know.

To analyze through testing and the results then you gain a better understanding, what your Web site visitors and subscribers the best way to respond.

And it is not always about finding the right color or words that attract the most people to. Includes also learning what prevents problems people are applying. To ask too many questions? Is the form easily accessible? Potential problem areas in the examination will know whether your sign up form lives the full potential.

Check out this guide, split testing and get started.

If your conversion rate is high, but your subscription growth is low...

Is your sign up form, his work, but people can have trouble finding the form on your page. You can try:

To add a pop-up form to the form have already put on the page. These forms tend to surpass those, see Insert on the side. You can play with the settings, so that the form will come only once per person, every time or every X number of days.Change the location of the form. If the form at the bottom of the page is, try to move up. Or you have the form on the page "Contact us", you try to move it to the home page. Add additional forms on other pages on your site. In the same vein, try add multiple pages in your site for maximum forms.

Test and experiment with site is not a one-time task. You should continue to optimize your application forms throughout the year. Consider making your statistics and find out, some tests for the next month once in a month's time.

Your application form plays an important role in your growth, but it is not the only factor...

Once you have worked a plan for making your forms better, it is time to see your efforts offline. Do you have a business or Office that people visit? Subscribers can these visitors, so think of your interactions are offline and how you subscribers out of them.

You can have a character sheet available for people to fill out like this:

You can distribute cards as follows:

Or you can collect the lower reverse chain social app on your iPad subscribers:

These suggestions apply not only to permanent sites; If you for conferences, tours and fairs, that you can also collect subscriber information. So make sure that you add only persons, who asked specifically, should be added to your email list.

More than half of Americans have a profile on a social media site. For this reason, most companies on social media than should have know. And they do: 94% of all companies with a marketing department use social media.

Social media platforms are a place to collect email subscribers, and another area, the which you want to focus immediately. You can:

Get you folks at Facebook login. Most email service providers can to put a form on Facebook, and this form is the life of your tabs in one. You can also use an app like GroSocial with which you can set up custom tabs, which assist you in subscribers to transform. Using Pinterest, show your "Gating" content. Some Pinterest users have it set up, therefore content laid down (covers, art, crafts, downloads, etc.) takes people who click on a page that requires login email. Keep in mind, that you must you access what you promised when you use this method. Silence and link to your email list on sites like Twitter. You can share the link to your site or login page and tell people why you should login to your list.

Make sure that you check regularly throughout the year back and press your email campaign to your social media followers.

Do you want more opportunities to collect subscriber information? There are many applications for shopping cart, social media, CRM, etc., who work with email marketing services. If you're an AWeber user, read your options here.

Men read your emails? And if so, they are then click on your links? Let's, how do your emails and what you can do such as to determine, in order to improve. Sign up for email updates below, so that you don't miss out.