So your meeting 2013 marketing resolutions: part 1

Looking back on the January 2012: was your new year's resolutions to improve your email marketing. For the first couple of days you eagerly earlier stood up, made himself a cup of coffee and get to work. Then you got up a little later or to focus on a different aspect of your company had, and before you knew it, e-Mail his way onto the back burner again.

Maybe you had high goals to achieve high click through and open rates, conversions and get more sales to increase. Or maybe you wanted to email subscribers only more often.

This year, we have your back. In a three-part series we'll cover what you need to do that, stay to your resolutions this year. Start with as you will ensure, that you want you so often email subscribers.

The scene: excited to get started with your email marketing, you set a registration form on your site. You're still more excited, if you remember, are many visitors sign. Make a mental note soon send a new email to keep busy these newly interested subscribers. Days pass with no emails and subscribers lose interest. You need to find a lasting solution for new subscribers to keep busy with your company.

Loss of control: Autoresponder or follow-up messages.

These messages can be set to go in the intervals that you choose. You can use create for a couple of hours, and some of these messages, then set up a schedule. Most entrepreneurs use the first message as welcome for subscribers. Second could be the next day, a few days after the fourth week, then, that the third and so on go.

Most of the follow-up sequences reveal a relatively long period of time; It is not uncommon for business owners to have value a couple of months.

Here are a few companies that have found success with follow up messages:

The scene: It's midnight and you just a blog post. You know that your subscribers will be updated, if you have a new post, but it of late and you have no time for an email now want to create. Or the next night. Or the next...

Loss of control: most email service providers can also connect to your blog and send your blog posts as email without requiring you to do something. This function is ideal for entrepreneurs.

Some companies will create a separate list for blog subscribers, while others let subscribers sign up, that emails will include new blog posts. You can set up most e-Mail marketing services, how often this blog emails sent, so if you choose weekly, this email will contain all posts you put in last week.

Writer's block? Guest authors to write for you, it's a good way, enable networking with others in your industry. In addition to summary make like this one of the most popular topics, those to whom you have spoken before.

The scene: Your company relies on timely announcements. Now, you need to know participants about a product to start you. They are fast, nervous and frustrated, when you consider how hard it is to throw this together last minute emails.

Loss of control: seen in the last year, you'll see, that was the lack of time or a plan the biggest problem. Your email service provider can only go so far, to do something to ensure that subscribers are the emails whenever she logged on throughout the year.

Early 2013, when you are fresh and energetic about new year's resolutions, sit down and plan your content for a year. Specify a schedule to keep makes it much more difficult to skip periods than if you force, to sit down and create an email from scratch on new.

You should also track where is most of the time. You might be there surprised to learn that you are not time-suckers in the areas most important issues so a diary can help find.

These tools can also help:

Google calendar or drive - Google has to use many free tools like this, perfect to keep organized.Time - a service that helps your online activities and you spot when and where you are inefficient to save.

Have you checked how well convert your Web Forms? Was subscriber growth stagnating? The next post covers what you should do, to your list grows to keep throughout the year. Sign up on our e-Mail list below, make sure you don't miss it.

24 Apps that can help grow of your business

2012, AWeber saw a huge increase in the number of apps and integrations available to users.

And there is something for everyone. Whether you need platforms, videos or landing pages market with social media, e-commerce, membership, there is something to help you.

Today, we look at the best apps that help you save time and reach more people, as well as a complete list of all apps in the year 2012, released.

Zapier

Usually take to develop apps and small businesses often need help of the developer. Not so with Zapier. You pull the services to use, then follow the instructions. Zapier integrate with the most popular services can our there, such as your CRM and event management services. There is no specific integration for two services that you use a great all-round solution if there is.

Who should use this: All and sundry! If a service you use not many integrations, here is your chance to make.

Call

A text or voice message subscribers want to send to your AWeber? Call loop, a mobile messaging platform allows you to do just that. Multi channel communication is critical for getting the most out of your marketing efforts, and to retrieve it makes marketing together to use easy for small businesses, email and mobile.

Who should use this: Each company may employ in mobile marketing, but automotive shops, doctor's offices and other such services work well with this. It is a great way to people to remember that they need to stop in the near future.

Google Wallet

A fast and convenient checkout process. A payment guarantee to protect 98% of orders on average. These are the reasons why entrepreneurs Google Wallet (formerly) known as Google Checkout use, are for purchasing transactions. With the app for AWeber, you can add these new customers, as well as your email list. You can add several lists even people based on the product that they buy.

Guerrilla marketing for small businesses: reuse of content

In this age of search and social media, small business owners have access to the largest marketing platform, which has - ever known the world on the Internet. The Internet feeds from informative and shareable content, so there is a incredibly powerful and scalable platform.

For example, an entrepreneur could be a blog post, then reuse this same content as an email campaign, a video, or any number of other content types.

A small business owner now has the unique opportunity to take a well-constructed article, which solves a problem, and then his or her solution and similar brand - about Facebook was Google, YouTube and other popular platforms.

Takes in its purest form repurposed content, concepts, research and conclusions from an existing part of the content and in the form of a second, entirely new content reuse.

We take, for example, that you run a catering business, where you specialize in vegetarian food. To each Thanksgiving, your readers forward on your blog entry on cooking a delicious vegan meal.

But instead of writing only a single blog post, you can find several ways to distribute your ideas on a variety of digital platforms. You take your research by the post office, a designer on Elance, rent and create an infographic that shows visually the steps to make your famous tofu Turkey. Then put this infographic in visual directories, others find and share it can.

There are a variety of forms that you can use if the reuse of content. In the following, I find the main content 'Types' and use the sample platforms:

Life can their content course at several locations. For example, you could place your video on YouTube, a blog, and your company's Facebook page.

If you have motivated this post new content on multiple platforms, here are three tips for an action plan are:

1. Start with an article or blog entry since that other forms can serve as a script for your content.
2. When writing try to bear in mind the different ways your ideas will grab. Make marginal notes, how data will be calling, that want to use the following content creation.

For example, could notice in the research to a blog entry, a statistic, you would think in a translate presentation. In a separate text document, then up quickly, type bullets, lists the stat, followed by the word "Presentation", i.e. "1 cup raw tofu 10 g protein - presentation =." In this way, when it comes time to create the presentation have you already a rudimentary structure, jump start for your efforts to help.

3. Create a table to yourself to follow your ideas through the content creation cycle. The table lists the idea of the main content or title of the article is easier, followed by a checklist this content forms. Then how you reuse your content, simply hook the equivalent field a off.

When you are finished, you should have checked from all columns that you feel, that are pieces of content is appropriate.

It's a cliche at this point, that "Content is King." But you can claim the throne only if you find ways to create not only high-quality content, but also his creation to scale.

If you are a small business owner, you essentially need to maximize your time. Reusing content helps you to do this.

Have you ever tried your content reuse? What were your results?

Corey post is the VP of marketing at Shoeboxed.com, leader in the entrance of scanning and organization. He specializes in content marketing with a focus on social media and SEO. Check out the Shoeboxed blog for more digital marketing tips.

Werkzeuge zur Vermarktung Ihres Unternehmens auf Facebook – bei geringer oder ohne Kosten

Facebook rolls out another new feature for entrepreneurs - Facebook gifts.

Facebook gifts is a powerful suite of tools, you not only your current fans –, but also their networks can be achieved. Always exposed to friends of your fans, your reach by up to 34 times more than the market can if you extend to your fans alone.

Here are four tools, which you can get get on Facebook - and better advertising for your company – at little to no cost better.

Facebook allows users to gifts, buy actual, physical gifts retailers and they have delivered directly to their friends. Users can buy friends gifts for birthdays, holidays or other special occasions.

How it extends your reach
The recipient is informed about the gift, with a post on his timeline - with a huge photo of the product and the store it came from. This means that instead of just one person to reach, get you exposure to the person who purchased the gift, the person, that the people have the gift and the friends of both. And they were all your seeing.

Facebook collects a percentage of the sales of gifts, but you get exposure to two networks, which is pretty impressive.

Sign up for Facebook gifts

Facebook offers, are offered sales, rebates, coupons or other specials, by a company on their Facebook page.

Fans of your page can claim an offer by clicking on it. The offer is you can use the instructions on your website via email to the fan, which you can use in your shop or follow.

How it extends your reach
Facebook published statistics show that made for the most popular offers, 3/4 of these claims from friends of the fans came, originally aligned the offer.

Facebook offers are viral in nature. If your offer is right, fans offering for their news feeds where all her friends can see it. And if one of her friends also claimed the offer, your brand Gets a whole new network of people exposed.

Facebook offers requires a set minimum advertising budget by $5, but for your money, get some impressive exposure.

Facebook offers furnished.

'Like' and 'Share' button for Web pages have a few years. If you don't have them on your own website, nor it is easy - and free! Trek to reach your visitors network of friends.

In fact, when browsing your site is your goal, more traffic and more time, Facebook's social plugins are powerful tools of marketing arsenal added.

How it extends your reach
If a visitor "like an article on your site" gets "like" their newsfeed for all her friends to see that published.

Other people who visit your website because a friend of your article on Facebook spend 50% more time reading "liked" your content. Read also twice as many pages on your site as if you discovered yourself.

Facebook's social plugins are free and can even more exposure to the networks of people who receive such as already your brand and your site.

To get social plug-ins for your website.

This last tool is less about more people and more about reaching the right people.

Facebook has robust targeting for pages on which you can reach the right people with the right message:

Target by location. Do you have a local store and a Web shop? Set to speak, so that online shoppers are your fans after location through your sales in the business feel not alienated. Target by gender. Do you sell products for guys and girls? Are based on gender, to ensure that you are hyping the right products to the right people.Destination of interest. You're a concert hall with fans who like a certain band, targets them directly with an announcement when comes the band in the city. Call directly to your followers interests, greater influence.

How it extends your reach
Focus on your emails to your reader tastes and preferences can more interested your campaign get.

Orientation on your Facebook posts directly on their personal interests can have the same effect on your Facebook Marketing, so that they "Like" and comment on your status more, which shows this activity more often to get into his famous newsfeeds.

Set focus on Facebook.

Facebook's tools help your site achieve better find awareness for your brand again, as you were prior to dissemination. But that's not all what you can do with Facebook. This links back to your email campaign for even more ways to help your audience.

Visit our mini guide to Facebook with your email campaign and use or share us in the comments here about your favorite ways on Facebook market.

So your meeting 2013 marketing resolutions: part 2

Would like to see the list of subscribers to grow. But does your growth rate from this?

Flat line is better than a decline, but every entrepreneur wants to see their growth upwards. And perhaps you have for the period 2013 swore that you do something to make sure that to see growth throughout the year. Now, you need a plan. Here it is:

The first thing you should do (Yes, in January) is the work on your online registration form. Most email marketing provider will show you how your truncates sign up form. It might look as follows:

You should focus is the number of people of who log on to unique views. Total views includes people who have returned to your website (what you want), but unique views will count once each person. This will tell you, respond as it subscribes to the people on your form and the number / number of people who see that the form is your conversion rate. The column S / UD is pictured above.

Remember, most conversion rates on sites are quite low. If your rate is about 10% larger, you should skip.

If you need to improve your conversion rate...

Split test your application forms. Split testing provides a way of comparing two or more unique strategies for opt-in forms, side by side in a controlled experiment. The idea is that you will find what your shape look and say, you bring the most conversions possible. If you don't test, you do not know.

To analyze through testing and the results then you gain a better understanding, what your Web site visitors and subscribers the best way to respond.

And it is not always about finding the right color or words that attract the most people to. Includes also learning what prevents problems people are applying. To ask too many questions? Is the form easily accessible? Potential problem areas in the examination will know whether your sign up form lives the full potential.

Check out this guide, split testing and get started.

If your conversion rate is high, but your subscription growth is low...

Is your sign up form, his work, but people can have trouble finding the form on your page. You can try:

To add a pop-up form to the form have already put on the page. These forms tend to surpass those, see Insert on the side. You can play with the settings, so that the form will come only once per person, every time or every X number of days.Change the location of the form. If the form at the bottom of the page is, try to move up. Or you have the form on the page "Contact us", you try to move it to the home page. Add additional forms on other pages on your site. In the same vein, try add multiple pages in your site for maximum forms.

Test and experiment with site is not a one-time task. You should continue to optimize your application forms throughout the year. Consider making your statistics and find out, some tests for the next month once in a month's time.

Your application form plays an important role in your growth, but it is not the only factor...

Once you have worked a plan for making your forms better, it is time to see your efforts offline. Do you have a business or Office that people visit? Subscribers can these visitors, so think of your interactions are offline and how you subscribers out of them.

You can have a character sheet available for people to fill out like this:

You can distribute cards as follows:

Or you can collect the lower reverse chain social app on your iPad subscribers:

These suggestions apply not only to permanent sites; If you for conferences, tours and fairs, that you can also collect subscriber information. So make sure that you add only persons, who asked specifically, should be added to your email list.

More than half of Americans have a profile on a social media site. For this reason, most companies on social media than should have know. And they do: 94% of all companies with a marketing department use social media.

Social media platforms are a place to collect email subscribers, and another area, the which you want to focus immediately. You can:

Get you folks at Facebook login. Most email service providers can to put a form on Facebook, and this form is the life of your tabs in one. You can also use an app like GroSocial with which you can set up custom tabs, which assist you in subscribers to transform. Using Pinterest, show your "Gating" content. Some Pinterest users have it set up, therefore content laid down (covers, art, crafts, downloads, etc.) takes people who click on a page that requires login email. Keep in mind, that you must you access what you promised when you use this method. Silence and link to your email list on sites like Twitter. You can share the link to your site or login page and tell people why you should login to your list.

Make sure that you check regularly throughout the year back and press your email campaign to your social media followers.

Do you want more opportunities to collect subscriber information? There are many applications for shopping cart, social media, CRM, etc., who work with email marketing services. If you're an AWeber user, read your options here.

Men read your emails? And if so, they are then click on your links? Let's, how do your emails and what you can do such as to determine, in order to improve. Sign up for email updates below, so that you don't miss out.

New Years 2013 Support Hours

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We are looking forward to another year of helping you grow your business bigger and better than ever.

But first, we’ll be taking some time for celebration and renewal.

Therefore, we’ll be closed Tuesday, January 1, New Years Day.

We’ll be back with everyday support at 8:00 am EST Wednesday, Jan 2 to answer your questions by phone, email and chat.

As always, the service is available for you to work in, and we’ll be keeping an eye on things to address any urgent issues.

We wish you and yours a joyous new year!

2013: What’s In Store For Small Businesses?

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The new year means new prospects for small businesses. 2012 was a profitable year for independent retailers, with a 7.1% growth rate – 2% higher than bigger retail chains.

With a successful 2012 behind them, what’s in store for small businesses in 2013? We asked more than 3,000 owners and entrepreneurs how they felt about the effects of the economy and whether they planned to increase or decrease their marketing presence and spending*.

The answers we got should be encouraging to all small business owners. Running a business is tough. Most of the ones we surveyed have 5 employees or fewer and the owner does the marketing – on top of everything else they do.

But despite the challenges, small business owners plan to increase their marketing and their spending. See what 2013 could have in store for your own operation:

Share this infographic on your blog or website – here’s the HTML you can copy/paste to share it:

Data and infographic by AWeber

Share this page and infographic with your friends and colleagues on your favorite social network:

2012 brought us new social networks, changes to existing social networks and new mobile preferences for the people you’re trying to reach with your marketing.

While all these other channels are effective – the majority of small business owners plan to increase their brand’s presence on social networks after all – small businesses still find the most value in email marketing.

Tweetable Stats:
85% of small businesses plan to increase email marketing in 2013.
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77% of small businesses say email marketing drives business and sales.
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67% of small businesses will increase their marketing spending in 2013.
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71% of small businesses will blog more in 2013.
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$1 spent on email marketing drives $40 in revenue.
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It doesn’t take much time – most business owners said they spend between 1 and 3 hours a week on their campaigns. Plus, auto-responding follow ups and drag-and-drop email templates make sending messages quick and easy.

See what else email can do for your business with a $1 trial.

What’s in store for your small business in 2013? Share your own outlook with us in the comments!

*Complete results of survey available here.