Guerrilla marketing for small businesses: reuse of content

In this age of search and social media, small business owners have access to the largest marketing platform, which has - ever known the world on the Internet. The Internet feeds from informative and shareable content, so there is a incredibly powerful and scalable platform.

For example, an entrepreneur could be a blog post, then reuse this same content as an email campaign, a video, or any number of other content types.

A small business owner now has the unique opportunity to take a well-constructed article, which solves a problem, and then his or her solution and similar brand - about Facebook was Google, YouTube and other popular platforms.

Takes in its purest form repurposed content, concepts, research and conclusions from an existing part of the content and in the form of a second, entirely new content reuse.

We take, for example, that you run a catering business, where you specialize in vegetarian food. To each Thanksgiving, your readers forward on your blog entry on cooking a delicious vegan meal.

But instead of writing only a single blog post, you can find several ways to distribute your ideas on a variety of digital platforms. You take your research by the post office, a designer on Elance, rent and create an infographic that shows visually the steps to make your famous tofu Turkey. Then put this infographic in visual directories, others find and share it can.

There are a variety of forms that you can use if the reuse of content. In the following, I find the main content 'Types' and use the sample platforms:

Life can their content course at several locations. For example, you could place your video on YouTube, a blog, and your company's Facebook page.

If you have motivated this post new content on multiple platforms, here are three tips for an action plan are:

1. Start with an article or blog entry since that other forms can serve as a script for your content.
2. When writing try to bear in mind the different ways your ideas will grab. Make marginal notes, how data will be calling, that want to use the following content creation.

For example, could notice in the research to a blog entry, a statistic, you would think in a translate presentation. In a separate text document, then up quickly, type bullets, lists the stat, followed by the word "Presentation", i.e. "1 cup raw tofu 10 g protein - presentation =." In this way, when it comes time to create the presentation have you already a rudimentary structure, jump start for your efforts to help.

3. Create a table to yourself to follow your ideas through the content creation cycle. The table lists the idea of the main content or title of the article is easier, followed by a checklist this content forms. Then how you reuse your content, simply hook the equivalent field a off.

When you are finished, you should have checked from all columns that you feel, that are pieces of content is appropriate.

It's a cliche at this point, that "Content is King." But you can claim the throne only if you find ways to create not only high-quality content, but also his creation to scale.

If you are a small business owner, you essentially need to maximize your time. Reusing content helps you to do this.

Have you ever tried your content reuse? What were your results?

Corey post is the VP of marketing at Shoeboxed.com, leader in the entrance of scanning and organization. He specializes in content marketing with a focus on social media and SEO. Check out the Shoeboxed blog for more digital marketing tips.